Backlinks are a critical ranking factor in search engine algorithms.
Local Keywords
Another important step in local SEO is to optimize your website for local keywords.
By claiming your listing, you can provide accurate information about your business, such as your address, phone number, hours of operation, and website URL.
To claim your Google My Business listing, simply visit the Google My Business website and follow the steps to verify your business information.
For example, if you're a plumber in Denver, Colorado, you might target keywords like "plumber Denver" or "Denver plumbing services."
Optimize
To optimize your website for local keywords, make sure to include them in your website content, meta titles and descriptions, and image alt tags. However, be careful not to overdo it, as keyword stuffing can actually hurt your search engine rankings.
citation
A citation is a reference to your business’s name, address, and phone number (NAP) on another website. Building local citations can help improve your visibility in local search results and increase your credibility with search engines. Some common websites to build local citations include Yelp, Yellow Pages, and Angie’s List.
Jeridnimo Geronimo
Whitero CEO, USA
Potential
This makes it easier for potential customers to find your business online. Once you’ve claimed your listing, make sure to keep it up-to-date with accurate information and photos. These are keywords that are relevant to your business and include your city, town, or region.
Encourage your customers to leave reviews on your Google My Business listing, Yelp, and other relevant review sites. You can also respond to reviews, both positive and negative, to show that you value customer feedback and are actively engaged with your audience.
building local
When building local citations, make sure to use consistent NAP information across all websites. This will help avoid confusion for both search engines and potential customers.
Schema
Schema markup is a type of code that you can add to your website to provide additional information about your business to search engines.
Local
Improved customer experience: Optimizing your online presence for local search can improve the customer experience by making it easier for customers to find your business and get the information they need.
Google and other search engines use customer reviews to determine the quality and relevance of your business. The more positive reviews you have, the more likely you are to appear in local search results.
To use local schema markup, you’ll need to add the code to your website. You can use Google’s Structured Data Markup Helper to create the code, or hire a web developer to help you.